Greek F&B sector update | Q1 2023 M&A report

Greek F&B companies expand their product portfolios and reassess strategic focus on the back of inflation driven consumer behavior shifts. M&A becomes core with a number of deals already in the pipeline for the year, targeting both consolidation and diversification.

Price-sensitive consumers turn to private label products that continue to gain ground at the expense of branded alternatives – smaller players across the supply chain without access to private label may struggle in the following quarters.

At a European level, M&A activity decreased over the quarter. Valuations continue to increase.